History and Overview
Founded in 1992, Shining Technology, Inc., is a Cypress, Calif.-based manufacturer of cost-effective, high-performance and award-winning specialized storage peripherals and accessories for the professional and prosumer video markets. With a dedicated and growing customer base, the company is a key player, providing critical add-on tools, technology and functionality to the burgeoning video and broadcast markets, which have experienced skyrocketing growth in recent years – driven in large part by the enormous success of HD-related technology. In their purest form, Shining’s products “let you do more.” From productivity improvement to boosting efficiency in the field, the company’s innovations comprise key elements of the video pro’s “ultimate toolkit” – those handy extras they wish they had on their next shoot. Shining products are compatible with and complement those of industry leaders such as Sony, Canon, JVC, Panasonic, Apple, Adobe, Matrox, Canopus and others.
CitiDISK™ -- Palm-Sized DV/HDV/HD Disk Recorders
Shining Technology offers cost-effective and direct recording from a camcorder’s FireWire (iLink) DV streams to the external, award-winning CitiDISK series (supporting DV, HDV and HD formats) without the help from computers. This unique 10.0 oz. solution saves users valuable time by eliminating the need to recapture the video again before editing, as well as provides high-speed FireWire transfer and high-capacity storage (currently up to 120GB).Upon its introduction to the U.S. market in April 2005, CitiDISK for HDV immediately captured the attention of prestigious trade media and industry associations (following the success of the original, award-winning DV version). At NAB 2005, the largest broadcast and video tradeshow in the U.S. , with an estimated attendance of 104,427 (estimated 1,400 exhibitors), CitiDISK for HDV earned the following recognition:
Broadcast Engineering Magazine: NAB 2005 “Pick Hit” award winner – one of only 40 product winners out of an estimated 1,400 exhibitors.
4EVER Group: Hand-picked as part of an elite group of only nine product “Innovation Award” winners out of an estimated 1,400 exhibitors at NAB 2005.
Beetle™ – Bridging the Analog & Digital Worlds
New in 2007 is Shining’s Beetle product line, a new series of devices that simplifies analog-to-digital video conversion. Despite the HD revolution, in which the AV/Media/Broadcast industries are spending billions of dollars to usher in the new generation of HD equipment offering startling quality, hundreds of thousands of legacy analog users still exist – and so does their content. As a “missing link” solution, Beetle bridges the analog-digital divide by offering a fast, simple and efficient mechanism for working with content digitally, without sacrificing analog investments (e.g., expensive, professional-quality Betacams™).
The company is pursuing distribution opportunities primarily through the following channels: OEM/major integrator (private labeling), technology licensing, major distributors and VARs. Shining has an extensive global distribution network.
The company’s primary strategy is to continue product development based on its core strength – a history of R&D and engineering prowess. With a heritage in worldwide technology standards like USB, FireWire and DV/HDV/HD, Shining’s success has, and will continue to be driven by its sharp ability and commitment to move in lockstep with the market’s ever-expanding needs – showing its continued capacity to engineer with a pulse on the industry’s evolution. These capabilities allow the company to move quickly and respond to customer needs.